For decades, rigid battery chemistries have constrained innovation in power management. Yet as the world moves quickly toward electrification, products manufacturers are in need of ever-more flexible power solutions. ZapBatt set out to address this huge opportunity, but their complex offering was hard to grasp. In order to convey their unique value proposition and scale faster, they needed a clearer brand - including a new name.

Our team worked closely with ZapBatt's founders and CSO to define a clear positioning as the platform that serves as the digital bridge the seamlessly links power and product. From there, we developed their new brand name - Proper Voltage - that coveys both clarity and credibility. We then crafted a bold, approachable and tech-forward identity system, brought to life through a website that highlights the smart connections and customer experiences that their platform enables.

Proper Voltage launched in February 2025 to strong industry buzz, accelerating deal flow and more Series A fundraising conversations: a supercharged result.