Each year, more than $344 billion is wasted in healthcare due to poorly executed care rising from errors and inefficient practices. The disconnect among physical health, behavioural health and social care has also led to an ever-widening gap in health disparity and the rapidly-growing behavioural health epidemic.In 2020, following investment from Insight Partners VC, Apriss Health and Patient Ping merged to create a new disruptor in the American health-tech industry - Bamboo Health.Out of the merger and through the expanded capabilities of the new business came the creation of a new healthcare category: 'Real-Time Care Intelligence' was born.Studio Everywhere's brief was to deliver a brand campaign and experience that would not only unify and launch a company, but tell the world about Real-Time Care Intelligence and disrupt an industry.

We worked together with the Bamboo Health team to create their category launch campaign - Careflow.To launch CareFlow at global healthcare event HLTH in Las Vegas, we developed The Grove experience designed to showcase the amazing products and services Bamboo Health already provide via demonstrations, testimonials, presentations and round tables. As HLTH started the brands owned media spaces switched to reveal the new branding and orchestrated comms and content plan rolled out across media touch points targeting existing and new customers.

In short a impactful brand launch that's making waves in the US healthcare industry, driven by a successful, three month long, multi-disciplinary collaboration between client and Studio Everywhere teams.