The world has entered a new age of intelligence, and with it, the potential to transform every aspect of how we live, play, and work. Today every company is under pressure to transform their business with AI. While there have been major advancements in data processing, hardware alone isn’t enough to keep up.A new type of data system is required to break through the barriers in processing data to unleash the full potential of this new technology.After three years of development, DataPelago was ready to launch out of stealth.

We partnered with the founding team to craft a bold brand that speaks to the breakthroughs they are making in data processing tech.This started with a core promise: Reshaping the economics of data. By helping companies harness the full power of any accelerated computing technology, the DataPelago platform shattered past limitations in performance, cost, and scalability.Then we brought the brand to life through an impactful, dynamic visual identity and website that took inspiration from both their name and brand promise. Using liquid to evoke the adaptability, fluidity, and vitality of the data lakes the platform orchestrates.

DataPelago officially launched in September 2024, announcing $47 million in new funding to achieve their mission of helping business to capture every insight, invention, and opportunity.