Pioneering visibility for the supply-chain.
Situation
Since 2016, Inspectorio has transformed supply chain management by offering digital solutions for quality, sustainability, production tracking, and laboratory testing. After a successful Series B fundraise, they sought Studio Everywhere's help to rebrand for their next phase of growth - to position themselves as a market leader and enhance the user experience on their website.
Solution
Studio Everywhere conducted interviews and research where we uncovered that supply chains have long been opaque and siloed, hindering visibility and effective management. However, Inspectorio had solved this problem with their latest product evolution, integrating six individual supply chain solutions into a single AI-driven platform. This unified approach provides a comprehensive view of supply-chain operations, enabling better control over quality, responsible sourcing, sustainability, traceability, and production, empowering companies to make data-driven decisions instead of following their "gut feeling". Thus their new positioning was born - One Platform. No More Siloes. We defined their updated value proposition, designed their identity, and amplified their brand via their website and other touchpoints.
outcome
Defining an elevated brand platform for Inspectorio has opened up new opportunities for the company and its exponential impact on quality, responsible sourcing, transparency, and operations of the supply-chain ecosystem.