Even though we've made progress in detecting and treating cancer, many cancers are discovered too late to cure. However, people at risk go through a long pre-cancer stage that can be reversed if it's found early. After more than 20 years of research, Professor Sarah Blagden from Oxford University had discovered a way to detect when someone is in this important stage. Her company, RNAGuardian, asked Studio Everywhere to create a brand strategy, name, and identity. They needed something that clearly explained the product's benefits for patients, showed reliability, scientific progress, and trustworthiness for doctors and scientists, and was exciting enough to attract future investors.

After an extensive process, exploring 6 name territories, and over 300 candidate names, we aligned on the perfect new brand name to effectively communicated their offering: “Prenostics”. The name represents the critical step before diagnostics, where the early detection of precancerous cells can make a life-saving difference.

We crafted a new brand positioning and narrative designed to take the fear factor out of conversations around cancer: making it not just predictable, but preventable. Then we created an identity system and set of marketing tools to help the team share their vision for their research and products with the world - to secure investments and grants, expand partnerships, grow the team and soon, make a global impact.